Project planning for an initial series of newbuildings to highest technical standards started in the late 80s. Even at this early stage, the company focused on the general cargo / multipurpose market. The project for this series also marked the start of a campaign towards sustained modernization of the sea going fleet. A drive for improved cost-effectiveness led to project planning for various series of vessels in Germany and abroad in the 90s. Initial projects in China date back to the mid 90s.